Posts in category: Blog

Finnish Lapland’s wilderness just became even more exclusive with the announcement of Octola II, the latest ultra-private retreat from luxury pioneer Octola. Building on the success of the original Octola Private Wilderness & Spa, this new sanctuary promises unparalleled privacy, bespoke experiences, and a seamless blend of nature and Nordic luxury.

Nestled deep within nearly 800 square meters of untouched Arctic landscape, Octola II is designed for discerning travellers who crave both solitude and sophistication. The main lodge boasts five ensuite bedrooms, three saunas, a private spa, a gym, and a cosy cigar lounge — amenities that cater to both wellness and indulgence. Notably, the retreat features a Northern Lights–viewing room with glass ceilings and walls, allowing guests to marvel at the aurora borealis from the comfort of indoors.

Complementing the main lodge is the Octola II Supersuite Villa, offering two ensuite bedrooms, each with its own sauna, outdoor hot tub, and panoramic glass walls that immerse visitors in the Arctic’s ethereal beauty.

Octola II redefines exclusivity with its private transfer-only access and absence of online bookings, ensuring that each guest’s experience is crafted with the utmost discretion. Founded by Janne Honkanen, a veteran of the luxury travel industry, Octola continues to champion privacy as its “highest virtue,” merging sustainable eco-tourism with the highest standards of Nordic design.

Read More :- https://www.businesstraveller.com/business-travel/2025/06/06/octola-unveils-octola-ii-the-new-pinnacle-of-arctic-luxury-and-seclusion/

Octola, a pioneer in ultra-private and transformative Arctic experiences, has unveiled its latest venture, Octola II, a new wilderness retreat set in the heart of Finnish Lapland. Building on the global success of the acclaimed Octola Private Wilderness, this sister property marks a bold new chapter in redefining Arctic luxury, offering guests an even deeper immersion into nature, privacy, and purposeful travel.

In 2018, Octola Private Wilderness established a new benchmark for high-end accommodation and hospitality in the Arctic. With stunning purpose-built facilities at an undisclosed location in Finnish Lapland with more than 600 hectares of private wilderness on the Arctic Circle, complete with wildlife and every comfort imaginable under the auroras, Octola has been the place with incredible privacy. As the ultimate off-grid destination with wilderness security and bespoke experiences, Octola has set the standard for bespoke Arctic adventure until now.

The Vision Behind the Launch of Octola II

Janne Honkanen, Founder of Octola, explains the rationale behind creating Octola II. He said, “Since 94 per cent of our guests return to Octola Private Wilderness at least once, we have a limited number of bookings available every year. I decided to create Octola II to add more possibilities to serve all our guests. Expect everything you have come to love about Octola, and then go beyond your wildest dreams.”

Read More :- https://traveltradejournal.com/octola-unveils-octola-ii-an-exclusive-arctic-wilderness-retreat-in-finnish-lapland/

Octola, the Finnish pioneer in private Arctic luxury, is set to open Octola II, a new off-grid retreat deep in Lapland. Surrounded by boreal forests and Northern Lights, the ultra-exclusive lodge and supersuite villa follow the success of the original Octola Private Wilderness, offering bespoke, high-end experiences for a limited number of discerning guests.

Octola has announced the creation of a second ultra-private Arctic property, Octola II, marking a new chapter in off-grid luxury travel in Finnish Lapland. Building on the success of its original wilderness lodge, Octola II continues the brand’s focus on seclusion, personalised service, and transformational experiences in the heart of the Arctic Circle.

Located at an undisclosed site in Finnish Lapland, Octola II is surrounded by untouched snowfields, dense boreal forest, and vast Arctic horizons. With over 200 nights of aurora visibility each year and the summer’s Midnight Sun, the retreat promises total immersion in nature. Access is strictly by private transfer, preserving the secluded nature of the experience.

Read More :- https://travel.economictimes.indiatimes.com/amp/news/hospitality/discover-octola-ii-the-new-pinnacle-of-arctic-luxury-and-seclusion/121598734

Sara Sodhi appointed India Representative for top Nordic luxury brands 

Luxury Action, a premier provider of Arctic experiences, has appointed Sara Sodhi Juneja as its official India representative. The collaboration includes renowned Finnish brands—Octola Private Wilderness, Reindeer Manor Finland, and Arctic Circle Snowmobile Park. This move aims to deepen engagement with India’s luxury travel market. Janne Honkanen, Founder of Luxury Action, praised Sara’s expertise and network. Sara expressed excitement in curating Arctic luxury experiences for Indian travellers, marking a new chapter for high-end Nordic tourism in India.

Read More : – https://bottindia.com/bott-shots-april-14-2025/

In a strategic move to strengthen its presence in the Indian luxury travel market, Luxury Action, the multi-award-winning & pioneering provider of high-end Arctic experiences, is pleased to announce the appointment of Sara Sodhi Juneja as its official representative in India. Luxury Action specializes in creating high-end experiences and expeditions …

Read More :- https://www.travelturtle.world/tag/luxury-action/

In a strategic move to strengthen its presence in the Indian luxury travel market, Luxury Action, the multi-award-winning and pioneering provider of high-end Arctic experiences, has appointed Sara Sodhi Juneja as its official representative in India.

Luxury Action specialises in creating high-end experiences and expeditions across the Arctic, Lapland, Finland, and the rest of the Nordic region, including Greenland.

Read More :- https://traveltradejournal.com/sara-sodhi-juneja-to-represent-luxury-action-octola-private-wilderness-reindeer-manor-finland-and-arctic-circle-snowmobile-park-in-india/

Change is the defining force of our times, reshaping geographies, generations, and geopolitics. In the world of tourism, too, change is the only constant. Luxury travel is also undergoing a silent shift and is being redefined beyond opulence. Are today’s high-end travellers looking for something less material and more purposeful? Are the old markers of luxury being reimagined? In this evolving dimension, TTJ attempts to explore a pertinent question: What does luxury travel mean in today’s times?

This simple yet powerful question lies at the heart of our exploration into the changing landscape of luxury travel. For some, luxury may still be defined by five-star service, private jets, and lavish design. For others, it is about having the freedom to disconnect, slow down, and experience a destination in a deeply and authentically meaningful way. It could mean the silence of a remote retreat, a bespoke journey curated to personal passions, or the rare privilege of access to the unexplored. Posing a leading question to the brightest minds in travel leads to new avenues of discussion, and each thought sparks innovations and shapes transformative journeys for tomorrow’s traveller.

Read More :- https://traveltradejournal.com/the-quiet-evolution-of-luxury-travel/

Sara Sodhi Juneja, Founder & CEO, Sara Consulting Services announced, “Over the years I have supported
Finnish tourism brands in the region, organising a number of Fam Trips, Workshops, Marketing & PR
Collaborations. I am thrilled to share that my cooperation with them will continue & I am representing
some fantastic Finnish Tourism brands.

“While heading Visit Finland in India & Gulf for seven years, my greatest achievement was driving the
highest number of overnight stays from India to Finland to date. Another highlight was growing the
number of Indian overnights to Finland by 35 per cent in 2024.”

Read More https://tourismbreakingnews.com/sara-sodhi-juneja-forays-global-representation-for-finland-tourism/

While heading Visit Finland in India & Gulf for seven years, my greatest achievement was driving the highest number of overnight stays from India to Finland to date. Another highlight was growing the
number of Indian overnights to Finland by 35% in 2024. I am now happy to continue my work on country branding projects with Team Finland India. Currently I am representing Visit Rovaniemi

Tourism Board for The Offcial Hometown of Santa Claus, Strawberry and Nordic Hotels & Resorts in Finland – Most Iconic Hotels in Helsinki, Apukka Resort, Rovaniemi – The premier glass
igloos in Lapland and Eckerö Line – For seamless travel between Finland & Estonia! I am also organising the annual Finland Roadshow to India (Mumbai & New Delhi) this year.” 

Read More https://bottindia.com/bott-shots-march-10-2025/

Sara Sodhi Juneja, a well-known name in India’s tourism representation space, has announced her independent international representation portfolio, Sara Consulting Services, beginning with a powerhouse selection of Finnish tourism brands. This move comes after a successful seven-year tenure heading Visit Finland in India and the Gulf, during which she achieved record-breaking performance for the destination.

In 2024 alone, Finland saw a 35 per cent rise in Indian overnights under her leadership, marking the highest number of overnight stays from India to Finland ever recorded. Her approach included trade-focused programming such as familiarisation trips, roadshows, media alliances, and tailored brand-building across India and the Gulf markets.

Speaking about her new venture, Sara stated, “My mission is to bridge the gap between my clients’ offerings and the diverse Indian traveller by fostering strategic, long-term integration with key stakeholders in the Indian travel industry. Leveraging a strong network and well-established relationships, we implement proven strategies to help tourism brands thrive in India’s dynamic and rapidly growing market”

As she embarks on this new chapter in her career, Sara now represents a portfolio of esteemed Finnish tourism brands, furthering their presence in India.