Sara Sodhi Juneja, a well-known name in India’s tourism representation space, has announced her independent international representation portfolio, Sara Consulting Services, beginning with a powerhouse selection of Finnish tourism brands. This move comes after a successful seven-year tenure heading Visit Finland in India and the Gulf, during which she achieved record-breaking performance for the destination.
In 2024 alone, Finland saw a 35 per cent rise in Indian overnights under her leadership, marking the highest number of overnight stays from India to Finland ever recorded. Her approach included trade-focused programming such as familiarisation trips, roadshows, media alliances, and tailored brand-building across India and the Gulf markets.
Speaking about her new venture, Sara stated, “My mission is to bridge the gap between my clients’ offerings and the diverse Indian traveller by fostering strategic, long-term integration with key stakeholders in the Indian travel industry. Leveraging a strong network and well-established relationships, we implement proven strategies to help tourism brands thrive in India’s dynamic and rapidly growing market”
As she embarks on this new chapter in her career, Sara now represents a portfolio of esteemed Finnish tourism brands, furthering their presence in India.